Diego
Prato
WELCOMEIf you’re here to get to know some of my proudest marketing work, you’ve come to the right place.
Come in and have a click around.
PROJECTS
A Fiery Social Campaign
Talent-driven social content and an earned media digital activation.
House of the Dragon
Spoiler Box
Bird Box
An award-winning video sketch.
An Iconic Streaming Service
HBO Max
A fresh slate of social content for a new product.
The Instagram of a Hacker
The launch of a new social channel with unparalleled community growth.
Control Z
8 Hours of Bella Ciao
The story of an ambitious and spectacular livestream.
Money Heist
An Immortal Subscription
The Old Guard
A video game competition with an unexpected prize.
MY PHILOSOPHYAttention is the world’s most valuable resource, and people won’t give it to you if you don’t earn it.
The way you earn attention is by creating something original that contributes to popular culture. Everything else is noise.
Tactically, this means crafting strategy that prioritizes creative, and paying special attention to brainstorming, idea selection, and idea development. Never settle for a mediocre idea.
And if this process results in a few failed experiments, so be it. The potential upside is always worth it.
ABOUT ME
This is me in Tokyo, my favorite city in the world.
ここまで読んでくれてありがとう!
Some people have described me as:
A music prospector
Quite obsessive when it comes to video games
An immigrant from Venezuela
A pretty good guitar player and singer
An avid learner of new things
Uncompromisingly creative