As a client to both agency partners and the HBO Max internal creative services team, I led content and strategy for the HBO Max Latin America social channels, supporting titles such as Euphoria, Peacemaker, Barry, House of the Dragon, Rick and Morty, and The White Lotus.
We knew the HBO Max library had a treasure trove full of iconic content, so we leveraged the nostalgia factor of some titles, especially from Cartoon Network and DC. And of course, we continually ran dedicated, months-long campaigns to support our most important premieres.
I also worked directly on the social campaign for the 2021 launch of HBO Max in Latin America, collaborating cross-functionally and with external partners to deliver stunts, influencer activations, live events, and paid media initiatives.
