An Immortal Subscription

The Old Guard


PROJECT

The Old Guard is an action-fantasy film about a group of immortal mercenaries who fight for humanity and are targeted for their powers.

Everyone is at least curious about the idea of being immortal like the mercenaries in The Old Guard. So we came up with an idea to give our audience a taste of immortality by giving them the opportunity to win the ultimate prize: An immortal Netflix account.

Catering to the geek target audience of the film, we created an online beat-em-up video game where you could play as Andy, the main character in the film. The challenge was simple: Whoever could get the highest score in the video game would win a Netflix lifetime subscription.

Watch the video case here

Watch the video case here ↓


RESULTS

171K page registrations

590K page views

Global press pickup from 50+ publications