Control Z is a Mexican young-adult series about a group of teens whose secrets are released by a hacker, which creates all sorts of chaos within the group.

Most social accounts for series and films take a conventional approach to promoting the title, but we wanted to try something different. So we imagined: What if the hacker from the show had their own Instagram account?

Taking this in-world approach, we created @_todostussecretos an account full of content tormenting the characters, revealing their secrets, and pitting them against each other. We also took the care to write every caption and answer every comment while embodying the toxic personality of the hacker.